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» SEARCH ENGINE OPTIMIZATION SERVICES » KEYWORD ANALYSIS

Achieving a top 10 placement in a major search engine and paying for SEO is pretty useless if nobody comes to your site using that specific search term you have paid for. Keyword identification and analysis - keyword research - forms the basis of our search engine optimization process. Keyword research process aims to find words and phrases people tend to use when they seek information on specific topics.

Our keyword research process bases on multiple tools and data sources like analyzing information provided / gathered from services like WordTracker, Overture and Google just to mention few most important ones. The workflow can be divided to following stages:

Keyword research process
Research stage Description
Collecting keywords In this stage we have a very wide focus as we collect a very wide range of information about the keywords in your topic. Usually we deal with several thousands possible search terms.
Focusing on popular ones The next step is to tighten the focus and find the keywords people seem to use. Because all sources provide different data, this is done at Search engine / data source level. The number of possible search terms is narrowed to maximum of 500 terms.
Cross comparison Final stage is performing multiple cross comparisons between keywords and data sources.

Our keyword research analysis presents information in easy-to-use Excel workbook The end result of our keyword research process is an easy-to-use analysis which comes as a Microsoft Excel workbook.

Keyword analysis report combines and presents all important information gathered in previous stages. Report shows you what keywords you should target in general or at specific search engines, how much traffic you should expect and an manually drafted estimate by a professional SEO of how hard it is to achieve top10 position for the specific keyword.